Open Tab

Mar 23, 2013 · New Work

Today, I’m happy to announce new work for cocktail historian (and first Southpaw client) Elizabeth Pearce. When Elizabeth was looking to start a new blog to explore drinking culture in America, she came to me for naming and visual identity.

After sifting through a litany of names (mostly from Ben Franklin’s exhaustive set of euphemisms for inebriation), we settled on Open Tab, as the term was instantly recognizable, ripe for visual imagery, and worked well with the bar-focused content planned for the blog.

Open Tab Logo

After completing the naming and identity, I also got to do a little logo animation for use as a bumper in monthly Bartender Interview Series videos (which I also shoot, edit, and direct). In fact, we’ve already completed our first interview with Twelve Mile Limit’s T. Cole Newton. Check it out: