A logo is only the beginning.


Southpaw Service Branding Image

Branding is a tough term to nail down, mostly because different people think it means different things. In truth, though, branding isn't only one thing; it's a series of components—from the verbal to the visual—that culminates into in an overarching experience for your clients and customers.

We believe the best brands not only convey your personality but also position you to succeed among your competition. When we build or evolve brands, our process starts by establishing strategic foundations and assessing your competitive landscape to identify trends and opportunities. Then, the pens hit the paper as we work to develop a unique, memorable, and appropriate system that supports those foundations via messaging, logos, color palettes, print materials, the built environment, and whatever else you need to succeed.

Go beyond the logo and take the first step to build your brand.

What's Included?

  • An in-depth, collaborative session to develop brand foundations and messaging strategies;
  • A full suite of logo files with all variants delivered in EPS and PNG formats;
  • A business card template;
  • A PDF brand manual covering foundations, messaging strategies, logo usage, and identity elements (e.g., colors, fonts);

Add-on Services

  • Any branded deliverables beyond business card;
  • Custom icon suite;
  • Basic trademark screening of primary logo with USTPO;
  • Naming for businesses or products;
  • Tag line development.


  • Pricing starts at $4,200.
  • Most projects require 6–8 weeks to complete.
  • Discounts available to nonprofits working to better the New Orleans community.

Branding Projects