New Orleans Police Department
Efficient policing for a safer city
Services: Visual Identity
When the NOPD created and launched a new, proprietary data management software, they approached Southpaw to create a visual identity and supporting graphics that felt at home in the department’s overarching brand. NOPD hopes this system will become a model for helping Commanders better manage and deploy their resources, resulting in a more efficient force and a safer city.
Creating a Logo
Logo studies incorporated familiar Police iconography from the NOPD crescent to the thin blue line to the stars and stripes associated with rank.
Primary Logo
The finalized logo combines the commander's star and a hefty typeface to convey both weight and solidarity.
Alternate Logos
Icon Set
Navigational icons for the online interface
Building the Identity
