Services: Visual Identity, Print Materials, and Print Templates
One App is the open enrollment platform for New Orleans students to apply to for admission to public schools. The Orleans Parish School Board brought in Southpaw to redesign the application's identity to better communicate with and appeal to parents and students across the city.
Creating a Logo
Logo studies initially focused on combining the numeral "1" and letter "A" into an easily-recognizable monogram. Ultimately, we took the monogram to another level by incorporating it into a simple rocket illustration.
Building the Identity
A chunky, playful font keeps the identity accessible and engaging, while the high-contrast palette and image treatment create a unified approach to backgrounds that can easily accommodate text overlays.