Services: Visual Identity, Print Materials, Print Templates, and Website
The Data Center is an independent, non-partisan organization that aggregates and analyzes data for Southeastern Louisiana. Their reports help media, elected officials, business leaders, and others in the research community. They hired Southpaw to create new identity as well printed materials and website to disseminate their high-demand, data-rich reports, maps, and charts.
Creating a Logo
Logo studies focused on integrating the name with different approaches to data visualization.
The finalized logo is simple, clear, and elegant.
Not only were we thrilled with the results, but we were also delighted by Southpaw's thoughtful and collaborative rebranding process.
Research Category Icons for Website
Building the Identity
The identity's foundation of muted blues underscores the serious nature of the organization, while an expanded color palette brings clarity and energy to data visualizations.