USBG New Orleans

A badass new look for New Orleans’ drink slingers

Services: Visual Identity and Print Materials

The New Orleans Chapter of the United States Bartenders’ Guild (USBG) was ready for a new look, so they hired Southpaw to design a new logo and identity that would encapsulate the style of their members and the unique personality of the city they call home. The process required a good bit of "research," but we were up to the task.

Creating a Logo

The logo combines a Hawthorne strainer and nod to the Voodoo culture of the city to create a impactful visual.

Usbg New Orleans Logo On Dark

Alternate Logos

Usbg New Orleans Icon
Usbg New Orleans Coin

Are you kidding me?! This logo is flat-out awesome.

Steve Yamada
Former President, USBG New Orleans

Building the Identity

Usbg New Orleans Identity Fonts Colors
Usbg New Orleans Coin Southpaw Sq
USBG New Orleans Card and Sazerac

Schwag

Usbg New Orleans Koozie
Usbg New Orleans T Shirt