USBG New Orleans
A badass new look for New Orleans’ drink slingers
Services: Visual Identity and Print Materials
The New Orleans Chapter of the United States Bartenders’ Guild (USBG) was ready for a new look, so they hired Southpaw to design a new logo and identity that would encapsulate the style of their members and the unique personality of the city they call home. The process required a good bit of "research," but we were up to the task.
Creating a Logo
The logo combines a Hawthorne strainer and nod to the Voodoo culture of the city to create a impactful visual.
Alternate Logos
Are you kidding me?! This logo is flat-out awesome.
Building the Identity
Schwag
