USBG New Orleans

A badass new look for New Orleans’ drink slingers

Services: Visual Identity and Print Materials

The New Orleans Chapter of the United States Bartenders’ Guild (USBG) was ready for a new look, so they hired Southpaw to design a new logo and identity that would encapsulate the style of their members and the unique personality of the city they call home. The process required a good bit of "research," but we were up to the task.