Great names speak volumes.


Southpaw Service Naming Image

Naming a business or line of products is a deceptively difficult task. Despite names being the most distilled component of an identity, many companies settle for names that are overly descriptive, trite, or just plain obvious. You shouldn't judge a book only by its cover, but if you treat your name as an afterthought, you will blend in with all the other books on the shelf.

We believe the best names are the ones that communicate something essential about who you are and where you’re headed. Our process focuses first on creating a series of strategic foundations in order to ensure we can capture that essence, followed by an exploration of as many ideas and approaches as possible. We then evaluate based on three basic questions: Is it impactful? Is it strategically aligned? Is it own-able?

Take control of your identity today, starting with your name.

What's included

  • An in-depth, collaborative session to develop brand foundations and messaging strategies;
  • A presentation of 5 viable name options, thoroughly explored and vetted for strategic alignment, impact, and own-ability;
  • Recommendations for top-level domains and social media handles for all presented options;
  • A PDF report covering basic trademark screening for all presented names.

Add-on Services

  • Revisions to presented options or additional round of exploration;
  • Trademark screening for states outside of Louisiana;
  • Translation screening, for organizations who need to consider non-English-speaking audiences.


  • Pricing starts at $1,400.
  • Most projects require 3 to 4 weeks to complete.
  • Discounts are available to nonprofits working to better the New Orleans community.

Naming Projects

  • Propeller

    Nonprofit that builds innovative supports for entrepreneurs tackling New Orleans’ toughest disparities

  • Make Space

    Nonprofit that empowers schools to be welcoming and effective communities for all students

  • Chromatic

    Personal and team coaching that encourages social change through personal transformation

  • Hereafter

    Ceramicist creating lovingly crafted urns that are uniquely inspired by New Orleans cemeteries

  • Drink & Learn

    Tours and presentations that showcase rich history of New Orleans through the lens of its iconic drinks and cocktails

  • Another Dram

    A podcast aimed at opening and demystifying the world of whiskey, one pour at a time

  • Cinch

    Consulting service that brings a new focus to nonprofits supporting democratic access

  • Trajectory

    Psychiatry clinic that provides meaningful care and pathways to wellness for Louisiana’s youth

  • Kinship

    An inclusive senior center and New Orleans institution committed to nurturing new skills and relationships

  • Beer Bearings

    Brew-focused consulting that offers events, education, and expertise for both sides of the bar

  • Milk Punch

    Lifestyle media company that showcases the best of New Orleans for modern, inspired women

  • Romanian Spring

    Media outlet the focuses on illuminating positive and promising news from Romania