A logo is only the beginning.


Southpaw Service Branding Image

Logos are a crucial element of your identity; however, they exist within in a larger system that that culminates into in an overarching experience for your clients and customers.

We believe the best identity systems not only convey your personality but also position you to succeed among your competition. When we build or evolve identities, our process starts by establishing strategic foundations and assessing your competitive landscape to identify trends and opportunities. The pen then hit the paper as we work to develop a unique, memorable, and appropriate approaches that support those foundations via messaging, logos, color palettes, print materials, the built environment, and whatever else you need to succeed.

Go beyond the logo and take the first step to build your identity.

What's Included?

  • An in-depth, collaborative session to develop identity foundations and messaging strategies;
  • A full suite of logo files with all variants delivered in EPS and PNG formats;
  • A business card template;
  • A PDF identity manual covering foundations, messaging strategies, logo usage, and all other developed elements (e.g., colors, fonts);

Add-on Services

  • Any deliverables beyond business card;
  • Custom icon suite;
  • Basic trademark screening of primary logo with USTPO;
  • Naming for businesses or products;
  • Tag line development.


  • Pricing starts at $4,200.
  • Most projects require 6–8 weeks to complete.
  • Discounts available to nonprofits working to better the New Orleans community.

Identity Projects