Chromatic
Social change through personal transformation
Chromatic Coaching is a new consulting company that works with teams and leaders to create inclusive spaces and programming within their organization. Southpaw was brought in to create a compelling name and colorful identity to underscore their driving philosophy.
Developing a Name
Our naming exploration focused on concepts of relationship building and inclusivity. We eventually we settled on a named that suggests a broad spectrum, an apt metaphor for their services and values.
![Chromatic naming 2](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1674/f7a675f808.png)
Logo Suite
![Chromatic logo on light](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1679/f7a675f808.png)
![Chromatic logo on color background](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1689/f7a675f808.png)
![Chromatic logos icons on colors 1](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1683/f7a675f808.png)
Building the Identity
The identity makes use of of two major elements: a gradient anchored by deep blues and purples as well as a stylized lotus icon. Together, these elements convey a sense purpose, optimism, and joy.
![Chromatic identity fonts colors](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1675/100bbac108.png)
![Chromatic statement 2](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1677/100bbac108.png)
![Chromatic pattern on gradient](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1688/f7a675f808.png)
![Chromatic portrait dark](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1676/100bbac108.png)
![Chromatic tshirts](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1678/100bbac108.png)