Services: Business Naming, Visual Identity, Messaging Strategy, Print Materials, and E-commerce Website
Cocktail Historian and bon vivant Elizabeth Pearce was looking to expand her drinking-themed walking tours that provide fun and unforgettable experiences for tourists and locals alike. Southpaw Creative was brought in to develop a new business name. We then partnered with illustrator Mike Costelloe to create a visual identity and print materials.
Developing a Name
Our naming exploration focused first on adapting cocktail names and riffs on euphemisms for inebriation, but we eventually settled on a name that is memorable and to-the-point.
Creating a Logo
The logo uses a drink stain on a napkin from a well-imbibed beverage.
Responsive, E-Commerce Website
Building the Identity
The identity combines a palette inspired by red wines and brown liquors while continuing to treat logo as a "stain" in layouts, while smart, pithy copywriting supports the brand's personality.