Drink & Learn
Sip and savor the rich history of New Orleans
Services: Business Naming, Visual Identity, Messaging Strategy, Print Materials, and E-commerce Website
Cocktail Historian and bon vivant Elizabeth Pearce was looking to expand her drinking-themed walking tours that provide fun and unforgettable experiences for tourists and locals alike. Southpaw Creative was brought in to develop a new business name. We then partnered with illustrator Mike Costelloe to create a visual identity and print materials.
Developing a Name
Our naming exploration focused first on adapting cocktail names and riffs on euphemisms for inebriation, but we eventually settled on a name that is memorable and to-the-point.
![Drink And Learn 10](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/659/f7a675f808.png)
Creating a Logo
The logo uses a drink stain on a napkin from a well-imbibed beverage.
![Drink And Learn Logo Napkin](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/657/f7a675f808.png)
Alternate Logo
![Drink And Learn Logo](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/658/f7a675f808.png)
Building the Identity
The identity combines a palette inspired by red wines and brown liquors while continuing to treat logo as a "stain" in layouts, while smart, pithy copywriting supports the brand's personality.
![Drink And Learn Identity Fonts Colors](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/546/100bbac108.png)
![Drink And Learn Coaster 2](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/550/100bbac108.jpg)
![Drink And Learn Branded Statement 1](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/544/100bbac108.png)
![Drink And Learn Branded Statement 2](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/545/100bbac108.png)
![Drink And Learn Printed 02](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/167/f7a675f808.jpg)