Another Dram
Whiskey for everyone
Services: Business Naming and Visual Identity
Another Dram is a podcast and burgeoning media company centered around celebrating and demystifying the wide world of whiskey. Started by renowned podcaster Mark Bologna, the series provides a wide array of content, appropriate for both novices and aficionados alike. Southpaw was brought in to create a fun name and energetic identity as part of the podcast's initial launch.
Developing a Name
To create a distinctly whiskey-sounding name, we took a deep dive into the lexicon of distilling and brewing for our exploration. The selected name conveys both the curiosity and conviviality of having one more round.
![Another dram naming 2](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1530/f7a675f808.png)
Logo Suite
![Another dram logo on white](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1531/f7a675f808.png)
![Another dram logos icons on colors 2](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1532/f7a675f808.png)
![Another dram pattern split 2](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1644/f7a675f808.png)
Building the Identity
The identity pulls together a host of grain-based colors and a pattern of glassware to showcase the deep history of whiskey as well as the exciting stories and flavors unique to each pour.
![Another dram identity fonts colors](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1534/100bbac108.png)
![Another dram business cards](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1533/100bbac108.png)
![Another dram tshirts](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1538/100bbac108.png)
![Another dram swag](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1537/100bbac108.png)
![Another dram social 1](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1535/100bbac108.png)
![Another dram social 2](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1536/100bbac108.png)