Another dram logo cover

Another Dram

Whiskey for everyone

Services: Business Naming and Visual Identity

Another Dram is a podcast and burgeoning media company centered around celebrating and demystifying the wide world of whiskey. Started by renowned podcaster Mark Bologna, the series provides a wide array of content, appropriate for both novices and aficionados alike. Southpaw was brought in to create a fun name and energetic identity as part of the podcast's initial launch.

Developing a Name

To create a distinctly whiskey-sounding name, we took a deep dive into the lexicon of distilling and brewing for our exploration. The selected name conveys both the curiosity and conviviality of having one more round.

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Logo Suite

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Building the Identity

The identity pulls together a host of grain-based colors and a pattern of glassware to showcase the deep history of whiskey as well as the exciting stories and flavors unique to each pour.

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