Santosha

A long-term healing village for the unhoused

Services: Visual Identity, Messaging Strategy, and Printed Materials

Santosha is an organization working to create a self-governed village of tiny, mobile houses to allow the homeless to transition from transience and uncertainty to a stable, meaningful life. Their vision for the village is to build community, wellness, and a path to sustained freedom through home ownership. Santosha approached Southpaw to create a brand identity that had a DIY component to encourage villager participation in growing (and owning) the brand.