Santosha
A long-term healing village for the unhoused
Services: Visual Identity, Messaging Strategy, and Print Materials
Santosha is an organization working to create a self-governed village of tiny, mobile houses to allow the homeless to transition from transience and uncertainty to a stable, meaningful life. Their vision for the village is to build community, wellness, and a path to sustained freedom through home ownership. Santosha approached Southpaw to create a brand identity that had a DIY component to encourage villager participation in growing (and owning) the brand.
Creating a Logo
With the DIY component and low budget in mind, we developed a logo and graphic system based on geometric stamps that could be made from tiny house construction scraps and then used to build words and icons.
![Santosha Wood Block Stamping](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/825/100bbac108.jpg)
![Santosha Stamped Shapes Horizontal](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/837/100bbac108.png)
Primary Logo
![Santosha Logo Wordmark](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/807/f7a675f808.png)
Pillar Icons
Santosha's organizational mission has 4 pillars: the Village and programs for Integrated Wellness, Micro Business Assistance, and Sustained Freedom.
![Santosha Pillar Village](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/811/100bbac108.png)
![Santosha Pillar Mental Wellness](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/808/100bbac108.png)
![Santosha Pillar Micro Businesses](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/809/100bbac108.png)
![Santosha Pillar Sustained Freedom](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/810/100bbac108.png)
Village Pattern
![Santosha Village 12 Houses](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/823/f7a675f808.png)
Building an Identity
The goal for the identity is flexibility and accessibility. To save on costs, applications use only black ink on inexpensive, readily-available pastel paper.
![Santosha Identity Fonts Colors](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/814/100bbac108.png)
![Santosha Business Card](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/836/100bbac108.png)
![Santosha Printed Flyers](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/832/f7a675f808.jpg)
Swag
![Santosha Tote Bag](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/817/100bbac108.png)
![Santosha T Shirts](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/816/100bbac108.png)