Front Yard Initiative

Making the case for smarter water management

Services: Visual Identity and Printed Materials

The Front Yard Initiative (FYI) is an initiative of Urban Conservancy, a New Orleans-based advocacy group. Its aim is to educate, increase awareness, and instigate action around the issue of yard paving and its flooding impact on the community. They engaged Southpaw Creative to create a compelling identity and set of printed, educational pieces to help spread the word.