Cinch
Tying it all together for nonprofits across the country
Services: Business Naming, Visual Identity, Messaging Strategy, and Print Materials
Based in the nation's capital, Cinch Consulting works to increase the impact of small- to medium-sized nonprofits focused on civic engagement, economic equity, and social justice. Southpaw was brought in to create a dynamic name and compelling identity for the company's initial launch.
Developing a Name
Our naming exploration focused on concepts of leverage, seeding, and (sartorial) professionalism. We eventually we settled on a named that is both multilayered and just a little cheeky.
![Cinch-consulting_naming-1](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/994/f7a675f808.png)
Logo Suite
![Cinch-consulting_logo-on-dark](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/995/f7a675f808.png)
![Cinch-consulting-2_logos-icons-on-colors-2](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1029/f7a675f808.png)
Building the Identity
The identity makes use of a literal cinch with a fun rope and knot motif that can surround the icon or span the width of any application.
![Cinch-consulting_identity-fonts-colors](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1000/100bbac108.png)
![Cinch-consulting-2_business-card-tag-line](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1030/100bbac108.png)
![Cinch-consulting_shirt-concepts-sm](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1027/f7a675f808.png)
![Cinch-consulting_seal-emboss-sm](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/1026/100bbac108.png)
![Cinch-consulting_icon-one-color-14](https://southpawcreative.com/cache/7ee7df4e281c02b29e22256a42bb5b32/999/100bbac108.png)