Trajectory logo cover


A path to wellness for Louisiana’s youth

Services: Business Naming, Visual Identity, and Print Materials

Trajectory provides meaningful psychiatric care for children, adolescents, and young adults across Louisiana. Created by psychiatrist Michael Henke, Trajectory works directly with its patients in order to deliver more focused, thorough, and accessible care. Southpaw was brought in to create a unique name and compelling identity that would have broad appeal across multiple age ranges.