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Services: Visual Identity
Founded by longtime game creator Jeff Strain, Prytania Media is a New Orleans-based video game imprint that serves as an umbrella over multiple development studios. Southpaw came in to create a unique identity for the company that was meant to evoke a fluttering sense of mystery.
Creating a Logo
For this project, the word Prytania refers both to a major street in New Orleans as well as a unique and rare species of moth. Our logo explorations focused on how best to graphically capture this elusive and beautiful insect.
Building the Identity
The identity heavily features the moth and moon illustration, either as a single, large focal point or as a randomized pattern of many moths fluttering in unique configurations.