Serving the special needs of students in New Orleans
Services: Visual Identity and Print Templates
SELF is a nonprofit working to develop highly-skilled special education leaders in New Orleans schools. Southpaw was brought in to develop a new identity system that would exemplify their diversity-driven approach and celebrate the unlimited potential of all of their teachers and students.
Building the Identity
The identity disassembles the core geometric shapes of the logo to form a series of endlessly flexible icons that can be used representationally or as a patterned element.